MyForest Food, an Ecovative spinoff founded in 2020 and previously known as Atlast, announces its mycelium-based MyBacon strips will be available to consumers on the West Coast for the first time through a retail partnership with online grocer Good Eggs, thus increasing its footprint to 550+ retailers across the country.
MyBacon, a plant-based and Kosher-certified meatless bacon, is crafted from just five ingredients: organic oyster mushroom mycelium, salt, organic sugar, organic coconut oil, and natural flavors. Offering a taste, smell, and texture akin to bacon from animals, MyBacon’s sustainable farming and production process requires less land and water while emitting significantly lower carbon emissions compared to conventional pork production.
In response to growing consumer demand, MyForest Foods is expanding beyond the East Coast for the first time and entering the online marketplace. Starting today, customers in Los Angeles and San Francisco can purchase MyBacon through Good Eggs, with no subscription necessary.
Trei Campbell, Head of Food of Good Eggs, explains, “Not only does MyBacon taste absolutely delicious, but being a whole-cut plant-based product, it also aligns with our focus on animal welfare and simplicity.”
Expanding roots
Sarah-Marie Cole, Chief Marketing Officer of MyForest Foods, comments, “Since day one, we’ve been fielding requests from consumers around the country pleading to bring our delicious product to their nearest retailer.
“We are so humbled that today is the day we can do that for those in Los Angeles and San Francisco, and we can’t wait to continue expanding our availability to those who have been rooting for us since the beginning.”
“This expanded geographic availability serves as an important stepping stone toward our mission of feeding the future,” says Greg Shewchuk, CEO of MyForest Foods. “We are so excited that MyBacon is officially available on the West Coast, and are eager to continue expanding our roots throughout the United States.”
MyBacon can be found in the refrigerated, plant-based section of participating retailers, and via delivery through Good Eggs in Los Angeles and San Francisco. Further information at myforestfoods.com.
