Odd Burger has secured a new retail partnership with Calgary Co-op, expanding the distribution of its consumer packaged goods (CPG) line. The agreement will see Odd Burger’s full range of frozen plant-based products available at 22 Calgary Co-op locations across Alberta.
“We see tremendous potential for the Odd Burger retail line with our customers”
The company’s retail product lineup includes five frozen items: Crispy ChickUn Fillet, Chickpea Burger, Smash Burger, ChickUn Pretenders, and Breakfast Sausage. The partnership nearly doubles Odd Burger’s retail distribution points and represents an effort to diversify its revenue streams.
James McInnes, CEO and co-founder of Odd Burger, stated, “We are very excited to partner with Calgary Co-op to expand our retail presence in the Alberta market.
“We are proud to produce our food at our Canadian manufacturing facility, using primarily Canadian-grown ingredients, and we are excited to work with Calgary Co-op to further their mission to support local producers.”
Scaling through retail and investment
Odd Burger’s retail products were initially available directly from its locations before expanding into Whole Foods Market in Ontario last year. In addition to its retail expansion, the company has been growing its restaurant footprint, opening three new locations in Canada last year, including in British Columbia and Ontario. Odd Burger also launched a $4 million funding round to support further growth.
Calgary Co-op, a cooperative that has been serving Alberta consumers since 1956, prioritizes sourcing from local and Canadian suppliers. James Lelonde, meat category director at Calgary Co-op, commented, “We are proud to support a Canadian-owned and operated business, like Odd Burger.
“We see tremendous potential for the Odd Burger retail line with our customers and we are thrilled to make them available at all of our retail locations.”
