Oumph!, the Swedish alt meat sensation, has made a retail collaboration with Mexican restaurant Chiquito which is sold exclusively at over 1000 Iceland and Food Warehouse stores across the UK. Supermarket chain Iceland is now reporting the Chiquito Vegan Burrito Bowl’s success as the product out-performs against initial forecasts.
“Since launch, the Chiquito Vegan Burrito Bowl is out-performing against our initial forecasts, with some incredibly encouraging reviews from customers both in-store and online”
The Chiquito Vegan Burrito Bowl, which contains Oumph! Salty & Smoky soya protein retails at £4.00 (450g) and can be cooked straight from frozen – with the brand advertising it as ideal for snacking and packing on the go. Since 2019 Oumph! has featured in two popular vegan dishes on Chiquito’s menu.
It is not the only recent Mexican restaurant collaboration for Oumph!, with a recent plant-based partnership with QSR chain Boojum in Ireland enjoying success. The LIVEKINDLY Collective-backed Oumph! has enjoyed massive growth since its launch in 2015, and its products are available across Europe, South Africa, and Australia.
“Since launch, the Chiquito Vegan Burrito Bowl is out-performing against our initial forecasts, with some incredibly encouraging reviews from customers both in-store and online,” stated Andrew Staniland, Trading Director at Iceland Foods.
“This dish is perfect for those trying to cut down on meat who don’t want to miss out on feasts with friends and delicious dinners, we are really proud of this new dish, and look forward to bringing restaurant-quality plant-based Mexican food to the high street!” added Anders Linden, Co-Founder, Corporate Chef and Head of Innovation at Oumph!.
