ProVeg International has recently published an infographic explaining the most effective way to merchandise your plant-based products in retail. The infographic highlights the importance of targeting flexitarians with an ‘integrated-segregated’ approach on supermarket shelves.
This merchandising method is important for two reasons. Firstly, flexitarians are more likely to embrace plant-based alternatives when they’re easy to find. Secondly, it is an effective way to mitigate the perceived risk of stocking plant-based alternatives in the chilled section – with the right positioning, pricing, and marketing, the plant-based products will be a hit, and you will also be able to reduce the detrimental impact of food waste.
Click here to read the full infographic, and find out more about this merchandising approach alongside advice from a behavioural insights specialist.
According to Corina Pasol, Associate Director, Secretariat of the European Plant-based Foods Association, “Availability, visibility, is key for the consumers – that’s what producers are working with retailers to achieve, to make the products more widely accessible.”
Other strategies to appeal to flexitarians in retail include pricing appropriately to make the plant-based option the most appealing as well as prioritising plant-based convenience products, like ready meals, snacks and baked goods. For more information on these other strategies, you can read more in ProVeg’s full article, ‘How to target flexitarian consumers with plant-based products’.
Make sure to check out the full infographic to find out more about the integrated-segregated approach and why it is the best way to merchandise plant-based products. If you are a supermarket or retailer looking for more tailored advice on how best to promote plant-based products in your stores, you can get in contact with ProVeg at [email protected].
