The Vegetarian Butcher and European hypermarket chain Carrefour strengthen ties to expand the offer of meat alternatives in some of the butcher shops in Spanish Carrefour locations.
Although products from The Vegetarian Butcher were already available last year, from this month the products will be available in a total of 24 Carrefour group establishments.
The products that will be available at the butcher counters are crispy burgers; breaded burgers with iron and vitamin B12 called the Kikiricrunch Burger; vegan soy and wheat-based beef burgers; the famous Burghesian Rapshody patty; and vegetable nuggets.
With this new agreement, Unilever‘s plant-based meat brand reinforces its commitment to the democratization of these products through Carrefour, which has positioned itself as one of the pioneer distributors in making this type of food accessible.
Andrea Fuentes, Country Business Lead of The Vegetarian Butcher in Spain comments on the importance of the agreement reached with one of the largest retailers in the country and which constitutes a milestone for the brand: “Marketing our products through the butcher shop of Carrefour supermarkets gives us it helps to reach the consumer more directly with new purchase options and different channels, but it also highlights a reality that we have been claiming from the brand, since from The Vegetarian Butcher we want to be recognized as one more butcher, just as than the traditional one.”