According to Business Wire, 14 current and former top athletes have now invested in Beyond Meat. They are also championing a new campaign called ‘Go Beyond’, which was launched to highlight the positive effects that such athletes have experienced after changing to a plant-based diet.
Beyond are marketing the new campaign with a video, featuring Kyrie Andrew Irving, an American professional basketball player for the Boston Celtics. The video chronicles Irving’s journey to greatness and the foods which led him to his current state fitness.
Irving states: “I’m truly elated to be a part of Beyond Meat, a company that’s growing exponentially and doing it in a way that’s connecting people not just to great food, but to an incredible community.”
Beyond Meat added: “Athletes more than anyone intuitively understand the connection between what they put in their body and how it performs […] At Beyond Meat, our goal is to provide consumers with plant-based meats that represent the Future of Protein – delicious, satiating protein and fuel for the body that is unburdened by health concerns increasingly associated with various animal meats,” said Ethan Brown, founder and CEO of Beyond Meat, in a statement. “It’s not surprising to see that world-class athletes who are dialled into their bodies are early adopters of plant-based meat.”
