REBBL, a functional plant-based beverage brand, launched a new campaign, REBBL With a Cause, with actor and activist Ruby Rose, to drive donations to the Anti-Racism Fund (ARF). The brand announced its plans to contribute 5% of online sales to ARF.
The Anti-Racism Fund drives social change by donating to a portfolio of organizations whose ethos aligns with ARF’s four pillars: Justice System Reform, Education Parity, Health & Wellness Access, and Community Outreach & Social Justice Advocacy.
“The Black Lives Matter movement continues to shine a light on all the actions we—as a society—must take to address systemic racism and oppression. I urge everyone to continue educating yourself and do what we can to create a more equitable world,” said Ruby Rose. “Actions such as using social media to amplify voices, supporting Black-owned businesses, calling elected officials and—as in this case—donating to organizations advancing the cause. Let’s be powerful allies.”
“We are proud to partner with Ruby to raise funds for ARF. At REBBL, we condemn racism in all its forms. We celebrate justice, equity, diversity, and inclusion,” said REBBL CEO Michele Kessler. “We are committed to being a positive force for change.”
The sweepstake is consistent with the brand’s social mission to leverage business as a tool for doing good by supporting at-risk populations and the environment. As a certified B Corp, REBBL also creates a positive impact through the ethical sourcing of its organic ingredients. The brand is one of the first in the industry to utilize 100% recycled plastic bottles. And to date, it has also contributed over $1 million to the human rights nonprofit Not for Sale.