“Offering delicious, satisfying plant-based dishes is a win-win-win for restaurants,” said Natalie Warhit, campaign specialist with Mercy For Animals. “Such meals can help meet growing demand for plant-based food, attract new customers, and drive progress toward sustainability goals. Plant-based meals typically have significantly smaller carbon footprints than animal-based ones. And because plant-based meals help reduce animal suffering and can promote better health, people feel good ordering them.
“The growth in demand for plant-based options speaks for itself,” said Warhit. “If brands want to stay relevant, particularly with younger customers, offering plant-based options is a must. Customers seek plant-based dishes for many reasons, whether they’re vegan, vegetarian, flexitarian, or just veg-curious. We hope our campaign makes restaurants realize they’re falling behind by not offering more plant-based options.”