More than 140 brands from Chile, Mexico, Peru, Colombia, and Argentina have joined this year’s Veganuary campaign in Latin America. The companies have collectively introduced 120 special offers and promotions for Veganuary participants, along with 19 new vegan products and menus.
In Chile, participating brands include PedidosYa, Melt Pizzas, and Juan Valdez. Through its PedidosYa Market stores, the former is offering discounts of up to 20% on over 50 plant-based products throughout January. Meanwhile, Veganuary participants can get 20% off the plant-based Vegana Veggie pizza at Melt Pizzas.
“The demand for vegan options has grown notably in Chile, which motivated us to create this alliance with NotCo,” said Lucy Garrido, deputy marketing manager at Melt Pizzas. “With this promotion, we seek to encourage more conscious and healthy consumption, while supporting the Veganuary campaign.”
In Mexico, department store Liverpool has launched four new plant-based dishes as part of its Restaurant and Gourmet Experience concept. Developed with the support of EligeVeg, which provides plant-based consulting for food companies, the meals will be available until February 6.
More interest every year
Recently, research conducted by Veganuary and HappyCow found that the number of vegan-friendly food outlets in Latin America had increased by 21% in 2024. Brazil was the country with the largest number of vegan-friendly restaurants, followed by Mexico and Colombia. By city, Sao Paulo, Mexico City, and Santiago topped the rankings.
“Most brands have joined the campaign with special offers to bring plant-based products and dishes closer to all people who are starting a new diet this year, and others have also been encouraged to launch new products or even invite their employees to be part of the campaign through the Workplace Challenge,” said Nicole Pastrián, Corporate Engagement Manager at Veganuary Latin America. “We are happy to see how year after year, we see more and more interest from companies to participate and be part of this month where plant-based products are the protagonists.”
