In the last few years, meat-free campaigns have proven to be one of the most effective ways to attract flexitarian consumers to plant-based eating.
They’re seen as a fun way for consumers to try out novel foods as well as a means to challenge themselves and do something ‘good’ for their health, the planet, and animals.
Challenges offer an ideal opportunity for businesses to tap into a demographic of first-time samplers who might be averse to purchasing plant-based products at other times of the year. They also offer businesses the perfect opportunity to further engage existing customers and drive sales even higher.
In their recent informational, ProVeg International highlights some of the most successful meat-free challenges around the world and uncovers the best ways for businesses to get involved, plus the benefits of doing so.
One of the meat-free campaigns referenced in the informational is ProVeg’s very own Veggie Challenge. With an enticing and to-the-point tagline of ‘More Plants. Less Meat’, ProVeg’s Veggie Challenge appeals to the masses in a simple, non-pressurising, and most importantly, fun, way.
The 30-day challenge makes it easy for people to take part, giving participants access to a world of free tips, personal coaching, recipes, shopping lists, daily newsletters, and advice. Challengers can even download the programme’s innovative app for on-the-go support throughout their day. It gives them the opportunity to earn badges and unlock special recipes throughout the 30 days.
Key actions for businesses
- Veggie Challenge participants will be looking for plant-based products to try throughout the challenge. To get their attention, your products must be convenient, easy-to-cook, fun, and above all, delicious. Ensure that you have a wide range of products that appeal to the variety of people that Veggie Challenge attracts.
- Get in touch with ProVeg to discuss Veggie Challenge partnerships and opportunities. By partnering with the Veggie Challenge, you can tap into ProVeg’s specialist insights and ready-made consumer networks.
Find out more about meat-free challenges and use them to drive plant-based sales by downloading the full informational on the New Food Hub.
Email [email protected] to learn more about ProVeg’s Veggie Challenge, and for support on developing your company’s product strategy.
