The online dating service www.gleichklang.de recently analyzed the search preferences of over 30,0000 vegetarian and 9,000 vegan members and ex-members seeking partners. The results suggest that as the vegan and vegetarian community becomes increasingly connected and the opportunities to search for other vegans or vegetarians grow, the proportion of relationships between vegans or vegetarians and meat-eaters will decrease.
The results show that vegans and vegetarians have clear preferences when looking for partners:
- Four out of five vegans (79%) looking for partners did not want a relationship with a meat-eating person who wants to continue eating meat in the future.
- The majority of vegetarians also felt the same way: 63% of vegetarians rejected relationships with meat-eaters. However, 37% of vegetarians could imagine a relationship with a meat-eating person.
Interestingly, just one out of four partner-seeking vegans (24%) demanded that their future partner had to be vegan (18%) or vegetarian (6%) at the time of the search, i.e. before the relationship. More than half of partner-seeking vegans (55%) would be satisfied if a future partner was willing to become vegan (46%) or at least vegetarian (9%) during the relationship.
- The situation was similar with vegetarians: 30% were looking for a partner who was already vegetarian at the time of the search. However, one in three vegetarians (33%) expected that their partner would give up meat during the relationship (33%).
- It is unsurprising that vegans have a much stronger preference for a completely vegan partner than vegetarians. For more than two out of three vegans (64%), it was important that their new partner would be vegan. However, only 8% of vegetarians were looking for a completely vegan partner. Of these 8%, almost all planned to become vegans themselves.
The vegan and vegetarian men and women searching for partners on Gleichklang had identical search preferences. Men and women therefore had the same preference for a vegan or vegetarian partner. For diploma psychologist Dr. Guido F. Gebauer, who carried out the investigation for Gleichklang, it is psychologically understandable that vegans and vegetarians have a strong preference for a vegan or vegetarian partner. The vegan and the vegetarian way of life are usually deeply anchored moral convictions which also have a major influence on everyday life and lifestyle. Agreement on important values promotes relationship satisfaction. Accordingly, vegans or vegetarians with a vegan or vegetarian partner are likely to be happier than they would be with a meat-eater.