The European Parliament’s proposal to ban the use of names such as ‘burger’ and ‘sausage’ from being able to be used to describe vegetarian and vegan products is being challenged across Europe, with food awareness organisation ProVeg International driving the campaign.
The agricultural committee of the European Parliament last month voted in favour of the proposal on grounds that the names are misleading for consumers. If the proposal is passed into law, then vegan and veggie burgers could instead be named ‘discs’ and sausages ‘tubes’.
ProVeg International has today launched a campaign targeting the proposed ban with a petition calling on the soon-to-be-elected European Parliament to reject the proposal, which it describes as “unnecessary” and “irrational”.
