Lidl to Introduce New Vegan Logo to Products After Animal Aid Campaign

Lidl GB is the latest supermarket in the UK to introduce a new logo for its vegan and vegetarian products, following petitioning from charity Animal Aid. The organisation’s Mark It Vegan campaign called for all major supermarkets to clearly label their own-brand vegan products in some way, and Lidl was the last remaining major supermarket in the UK to agree with the suggested guidelines.

Tesco, Asda, Aldi, Morrisons, and Iceland, all committed to clear labelling since the Animal Aid launched the #MarkItVegan campaign. Previously, only Sainsbury’s and the Co-op were consistently labelling their own-brand vegan products in a clear manner. Lidl’s plan to introduce such a label will mean that all major UK supermarkets have committed to clear and consistent labelling of their vegan products. This follows a review by the supermarket into the labelling of its vegetarian and vegan products.

©Animal Aid

According to a letter received by Animal Aid from Lidl, within the next few months, the logo will be rolled out onto priority products. For products that may be harder to identify as vegan or vegetarian, the logo will appear on the front of the packet, and for other more obvious products, it will appear on the back.

Says Animal Aid Campaign Manager, Tod Bradbury:

“We are absolutely delighted to see that Lidl will be introducing this new logo, which means that all major supermarkets in the UK will have clear and consistent labelling for their own-brand vegan products. Lidl has some fantastic vegan offerings, so this will certainly help highlight those.

“Clearly labelling products as ‘suitable for vegans’ in some way has a host of benefits: firstly, it enables those of us who avoid animal products entirely to easily find which products are vegan. Secondly, it also helps non-vegans realise how many delicious vegan options there truly are to choose from.”

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