Plant-Based Foods of Canada Partners with the PBFA to Offer Certified Plant-Based Program

PBFC
©PBFC

Plant-Based Foods of Canada (PBFC) has announced that the Certified Plant-Based program is now available to companies in Canada. As the exclusive licensing agent for plant-based products, PBFC will work with innovative companies who are bringing more plant-based choices to Canadian consumers.

The organisation was launched in 2018 when members of Canadian plant-based industries united to support and assist the interests of vegan food companies throughout the country. A division of Food & Consumer Products of Canada, it works to educate consumers, government and industry partners about the benefits of plant-based foods, in order to modernize industry regulations and make plant-based eating accessible to all.

Foods eligible for certification include meat alternatives such as plant-based meat, poultry, and fish; egg substitutes; milk alternatives; and other dairy alternatives such as plant-based cheese, yogurt, butter and ice cream. “The Certified Plant-Based seal will increase consumer confidence and help consumers looking to include more plant-based options in their diets to easily identify these products,” explains Leslie Ewing, PBFC Executive Director.

Canada veg
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According to Nielsen, the plant-based foods category in Canada was valued at $412M at the end of 2018 with growth of 11%. The introduction of this program will only accelerate this growth, supporting transparency and a clear standard for industry to follow when making a plant-based declaration.

“We are thrilled to share the Certified Plant Based program with our Canadian colleagues,” said Michele Simon, Executive Director of the Plant Based Foods Association. “The program has already received significant positive response, with major brands and retailers adopting the seal to give consumers confidence in the plant-based label. It makes sense to spread that trust across the border given our overlapping markets,” she added.