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ProVeg Czechia Launches Course to Boost Plant-Based Innovation

ProVeg Czechia has introduced a new course that aims to support plant-based innovation, contributing to the development of higher-quality plant-based alternatives in the Czech and Slovak markets.

The course discusses innovative production processes, consumer needs, current trends, and nutrition. It also addresses the labelling of plant-based products, and includes inspiring case studies.

Food industry professionals, along with those studying alternative proteins or interested in entering the field, are invited to enroll in the course. It will be delivered online during June and July.

“The ongoing developments in the sector are a clear sign that alternative protein isn’t just a passing trend but a robust movement with a promising future,” said Veronika Baťová, Project Manager and course organiser at ProVeg Czechia. “A growing number of consumers are opting for this more ecologically friendly path, and it’s important for companies to pay attention to consumer needs and be ready to respond to them. Let’s combine our efforts and knowledge, and come together to create a delicious and sustainable future.”

ProVeg Czechia product lineup
© ProVeg Czechia

Expanding the plant-based market

ProVeg Czechia started out as the Czech Vegan Society, but became one of 11 ProVeg offices worldwide in 2021. The organisation’s successes include establishing V-Label in the Czech market and certifying several cohorts of plant-based nutritionists.

Interest in the plant-based sector is growing significantly in the Czech Republic, with retailers pledging to improve their plant-based product ranges last year in response to increased demand. In November, the Czech parliament hosted a seminar discussing the potential of alternative proteins to boost the economy and improve health and sustainability. However, there are still barriers for plant-based companies in the country.

“We are aware of the fact that we are still a country where products have to be imported in abundance, because Czech plant-based food producers do not have support from the government,” Julie Karabinová of ProVeg Czechia told vegconomist in October. “Therefore, we closely cooperate with the state authorities. We are constantly consulting with them — for instance, on legislation on the issue of labeling plant-based alternatives to avoid bureaucratic regulation, which is not favourable for consumers in the Czech market.”

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