Thousands Urge Kellogg’s to Increase Range of Vegan Cereals

© Kellogg Company

Over 2,000 people have signed a petition calling on Kellogg’s to change the vitamin D source in their cereals to a vegan version. The petition is a joint campaign by Animal Aid – one of the UK’s largest and longest established animal rights organisations – and vegan social media blog Herbivore Club.

The vitamin D currently used in most of Kellogg’s products is derived from substance called lanolin, which is found in sheep’s wool. The petition calls on Kellogg’s to switch the vitamin D used in their cereals to a either vitamin D2 or a plant-derived D3.

Its text includes the following: “Vegans avoid wool and products made from wool for a number of reasons. Firstly, there is an inherent link between the wool industry and the meat industry. Additionally, undercover investigations into the wool industry have shown abuse and horrific treatment of gentle sheep during the shearing process.”

Animal Aid
Animal Aid

Says Animal Aid Campaign Manager, Tod Bradbury: “At a time where many people are either adopting a plant-based diet, or wanting to incorporate more vegan food into their diets, it has never been a better time for companies and businesses to increase their vegan offerings.

“Whilst Kellogg’s does have some delicious vegan cereals, by making this very small change which will not compromise on taste or quality, they will be opening themselves up to the biggest growing market. This very simple move will make many Kellogg’s products suitable for vegans – and indeed anyone else. There is no downside.”