French multinational hospitality company Accor Group, the largest in Europe and the sixth worldwide, has highlighted the importance of plant-based eating to reduce the group’s carbon footprint and achieve carbon neutrality by 2050.
As part of its sustainability strategy, the group plans to offer plant-based options at all its hotels in the coming years, and it additionally targets having 50% of menu items plant-based by 2030, in line with the global “Good Food Feels Great” policy.
The news was shared by Antonietta Varlese, Senior Vice President of Sustainability and Communication Accor Americas, who released a press release on social media, revealing that the company already offers plant-based options in 72% of its hotels in the Americas.
“On World Vegan Day, celebrated today, we reflect on the crucial role that diet plays in preserving environmental resources and promoting animal welfare. At Accor, we already offer plant-based options on the menus of 72% of our hotels in the Americas, but we want to go further,” Varlese shared.
More plant-based options
Founded in 1967, Accor is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and the OTC market (Ticker: ACCYY) in the United States. The company operates in over 110 countries across 5,500 properties, 10,000 food and beverage venues, wellness facilities, and flexible workspaces. The group holds over 40 hotel brands, from luxury to budget, as well as the lifestyle segment with Ennismore.
As a global leader in hospitality with a diverse portfolio, Accor claims that it continuously emphasizes ethical business practices, sustainable development, and diversity. The company has implemented global food waste, single plastic reduction, and water management strategies. In addition, it promotes the use of responsibly sourced coffee, tea, and cocoa, showing its commitment to a responsible value chain from end to end.
In the Americas, the company has collaborated with organizations like Mercy for Animals and Brazil’s EscolhaVeg to help its teams develop appealing vegan options. According to Turismo y Tecnología, Accor partnered with N.OVO and NotCo in 2023 to enhance their offerings with plant-based alternatives.
In 2021, the hospitality leader launched a first-of-its-kind partnership with Zrou, one of China’s leading plant-based meat brands, to introduce plant-based menu concepts across Accor Hotels in Greater China. Zrou produces minced vegan pork and cheese for the Chinese market.
“By expanding the offer of dishes with lower carbon emissions in our hotels, we advance in our goal of achieving neutrality by 2050.
“In Colombia, taking advantage of COP16, which took place in Cali, we implemented a partnership with Foodsteps, which will allow hotels to accurately measure the land use footprint of each of their menus, developing strategies to create recipes that have less impact on biodiversity and allow customers to opt for meals that contribute to the preservation of the environment.”
