The LSG Group and The Vegetarian Butcher have announced a new partnership to introduce plant-based and vegan meals in airline catering.
Through the collaboration, the LSG Group will offer its customers the ability to cater to vegetarians, flexitarian, and meat-loving passengers using The Vegetarian Butcher’s broad range of plant-based products that “allow people to continue to enjoy their favorite meat dishes without giving up the taste or texture.”
Growing trend of plant-based diets
The LSG Group is a leading provider of end-to-end onboard products and services. Its brand, LSG Sky Chefs, a classic catering and hospitality expert serving airline and train customers, delivers an impressive 308 million meals annually in 131 locations worldwide. The Vegetarian Butcher is currently joining LSG Sky Chefs at the ongoing World Travel Catering & Onboard Service Expo (WTCE) in Hamburg, Germany, to offer attendees a taste of the partnership with plant-based bites.
“This is a perfect match”
The initiative emphasizes the growing trend of plant-based diets and seeks to accommodate and promote this preference among airline passengers, according to the press release.
Sven Pawelka, Head of Partnership Management at the LSG Group, commented, “Global networks and brands renowned for sublime quality and innovation power are coming together to support each other in an international business. This is a perfect match.”
Sustainable and ethical alternatives
Headquartered in The Netherlands, Unilever’s The Vegetarian Butcher specializes in creating plant-based meat products that mimic the taste and texture of meat. Its products are available in the Netherlands and other countries, including Puerto Rico, Spain, Germany, China, Singapore, and the UK.
Through Unilever Food Solutions, The Vegetarian Butcher supplies its products to businesses in the foodservice sector rather than directly to consumers. This year, the brand launched its first vegan fish alternative in Germany, and it recently partnered with The EVERY Company to develop improved products using a new type of egg white protein made with precision fermentation, which the Vegan Society has certified as vegan.
Pia Fernekes, Manager of Partnership Management at the LSG Group, shared, “Together, we will be exploring how the future might look and where to realize first joint projects with customers.”
