Oat drink company Oatly has teamed up with Swiss International Air Lines (SWISS) to offer a vegan coffee drink, Oatly Caffè Latte, onboard all flights.
The partnership marks the first global airline collaboration for Oatly and expands SWISS’ beverage range to include plant-based products.
Belonging to the on-the-go category, Oatly Caffè Latte is soy and nut-free, made with Oatly’s organic oat milk and 100% Fair Trade certified Arabica bean coffee extract.
Major milestone
Helge Weitz, GM at Oatly DACH and Poland, said: “Today’s collaboration with SWISS is a major milestone for Oatly and our mission to put our products everywhere to make people’s switch to plant-based as easy as possible – even at 10,000 meters in the air.”
Oatly, which claims to be the world’s original and largest oat drink company, creates a range of oat-based alternatives to animal derived-products such as milks, ice cream, yogurt, cooking creams, spreads, and on-the-go drinks.
Headquartered in Malmö, Sweden, the Oatly brand is available in more than 20 countries globally. At the end of March, the company reported Q4 revenues of $211.7 million — an increase of 13.9% — following a rise in sales volumes in China after the easing of lockdown restrictions.
High-quality offering
Mathias Vonlanthen, Head of Hospitality Management at SWISS, commented: “We are delighted to be collaborating with Oatly to expand our beverage range. We value a high-quality and diverse offering — this includes plant-based products, and Oatly’s coffee drink is a great addition in this area.”
