USA: New Political Organization is Launched – The California Plant Based Alliance

CPBA, a new political advocacy organization, was formed in Sacramento this Monday. The group will lobby to create sustainable jobs for California workers and farmers, citing California-based companies like Beyond Meat, Impossible Foods, and Miyoko’s Creamery, as global brands exporting California foods around the world.

The CPBA, whose mission is to  lobby for fair legislative representation for the plant-based industry, says it has established itself as the first state-level political advocacy organization protecting the rights of California consumers and companies making plant-based products. The group will represent the interests and concerns of the plant-based food and products industry and work for increased market opportunity and fair legislation.


“What we found when advancing and passing plant-based bills in the Capitol, is that the plantbased industry does not have a voice such as the various segments of the animal agriculture industry,” said Judie Mancuso, Founder and President of the California Plant Based Alliance. “We will amplify the burgeoning plant-based industry’s voice in the Capitol to gain equal access to the marketplace and fair regulation. I felt the industry deserved its own special interest group and why I decided to create the Alliance.”

Eat Drink Vegan festival
Image: Eat Drink Vegan

CPBA board member Nic Adler is considered to be one of the leading voices in the vegan/plantbased food movement. He is the Culinary Director of Coachella, creator of the popular festival Eat Drink Vegan, as well as the restaurateur behind multiple plant-based restaurants in the Los Angeles area.

“There has been a huge cultural shift toward plant-based eating and it’s time that our legislation caught up with consumers. Currently, no official legislative protections exist for plant-based food producers or consumers, and the California Plant Based Alliance is determined to provide a voice for this movement as it continues to become mainstream,” said Adler.

The association’s announcement states: “Through legislative change that represents rapidly growing consumer demand for plant-based alternatives across myriad industries from food to clothing to cosmetics, CPBA will have a positive effect on monumental global issues such as climate change, animal rights, deforestation, and preventable disease.”

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