Veggie Grill,the leading plant-based restaurant group in the United States, announces its partnership with Sodexo Inc., a global provider of food and facilities management. As consumers, specifically college students, continue to seek more veggie-centric food. Sodexo will offer Veggie Grill’s plant-based menu at university campuses to meet this demand.
Since its inception in 2006, Veggie Grill has opened 32 locations in California, Oregon, Washington and Illinois. The brand will launch in East Coast markets, including New York City this year and continue its extensive expansion through partnerships like Sodexo. “We have strategically opened several of our restaurant locations nearby or on college campuses, including UCLA, UC Berkeley and University of Washington,” says Veggie Grill CEO Steve Heeley. “College students are at the forefront of the plant-based movement and they are more mindful about what they eat. We look forward to partnering with Sodexo to serve our plant-based food to a wider audience of university students and faculty.”
Recent research has shown that Gen Z college students are embracing plant-based foods and healthier diets. According to Technomic’s 2017 College & University Consumer Trend Report, “Twenty percent of college students follow some form of special diet, ranging from semi-vegetarian to vegan.”
Sodexo expects to start rolling out Veggie Grill at select college and university locations during the 2019-2020 school year. “Our college customers have asked for more plant-based options. Veggie Grill is the perfect partner to give them what they want. We continually look for ways to provide innovative dining experiences for our college customers,” said Don Wood, External Partnerships, Sodexo.