Startups, Accelerators & Incubators

5 Startups Transforming the Landscape of Food Production

The alternative protein industry is teeming with innovation, and the latest group of startups from ProVeg Incubator demonstrates the remarkable developments that are ahead.

This year, five promising food-tech companies working on breakthroughs from cultivated seafood to cutting-edge ingredient encapsulation are poised to revolutionise our perspectives on food production and consumption.

In its recent New Food Hub article, ProVeg International looks at what sets these companies apart. Here’s a preview of what’s to come.

Food-tech startups for your radar

Atlantic Fish Co: Founders Doug Grant and Trevor Ham established Atlantic Fish Co in 2022 to develop cultivated seafood with a focus on wild-caught marine white fish. In April 2024, they unveiled the ‘world’s first’ cultivated black sea bass.

Optimized Foods: Founders Minami O. Maja Segerman Nielsen, Cody Yothers, Zane Starkewolfe and Lynn Hanson, have developed a proprietary platform for mycelium-based ingredient encapsulation and stabilisation. “This allows us to tune the texture, taste, and nutritional value of alternative protein products,” the team says.

AlProtein: Omar Zaghloul and Mohamed Almoatasem founded AlProtein to develop ingredients using microalgae and water lentils, for use by plant-based meat and cheese manufacturers.

Aaron Chua, FIsheroo Founder
Aaron Chua, FIsheroo Founder, image courtesy of ProVeg International

Fisheroo: Founder Aaron Chua Yu Xiang is a biotechnologist by training – he has worked in the cultivated industry for three years. Inspired by this, he established Fisheroo to develop enabling technologies for manufacturing companies to cultivate meat and seafood from cells more efficiently and economically.

Friends & Family Pet Food Co: Joshua Errett, Jonny C. and Dr Sarah Dodd co-founded Friends & Family Pet Food Company to develop a new generation of pet food using yeast and cultivated ingredients. With a strong emphasis on nutrition, the products are designed to meet the protein requirements for both cats and dogs.

What is ProVeg Incubator?

ProVeg Incubator is the world’s leading incubator for plant-based, fermentation and cultivated food startups. ProVeg’s team is helping to shape the future of food by supporting the companies at the forefront of innovation.

Read the full New Food Hub article to find out more about the startups.

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