Startups, Accelerators & Incubators

Jay-Z Invests in Vegan Cookie Company

American megastar and business tycoon, Jay Z, who also participated in vegan meat company Impossible Foods’ recent $300M investment round, has just funded vegan cookie startup Partake Foods.

The rap star, who was revealed as officially the first billionaire rapper, founded venture firm Marcy Venture Partners in 2018 with venture capitalist Larry Marcus. Marcy led the $1M seed funding round which included The FactoryBackstage Capital, SoFi Ventures, and Beyond Meat’s Chief Growth Officer, Chuck Muth.

“Partake has the ingredients to build a mass market brand: compelling values, a great tasting product, and a tenacious and experienced operator,” said Marcus in a press release. “We are honored to back [Partake Founder] Denise [Woodard] and the team and help grow their business.”

Former Coca-Cola national director Denise Woodard founded Partake Foods in 2016 when her daughter was diagnosed with several food allergies. The entrepreneur raised over $30,000 on Kickstarter to initially fund the business, and stated that the cash injection will be used to increase the team and accelerate growth.

The vegan and allergen-free cookies are currently available on Amazon, at some Whole Foods stores, Wegmans, and independent natural food stores across the USA.

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