Co-working tech company WeWork led a $32 million investment round in vegan creamer brand Laird Superfood, producers of non-dairy creamers fortified with medium chain triglycerides (MCT) oils.
Laird Superfood was founded by surfer and fitness guru Laird Hamilton and its core line is vegan creamers, available in five varieties (original, chocolate mint, turmeric, unsweetened, and cacao) which are made with coconut milk powder, organic coconut sugar, the marine mineral complex Aquamin, and organic extra virgin coconut oil.
“Our products are based on sustained energy and hydration. Those are two things you really need to charge through the day and I think that’s what we provide.” Laird co-founder and CEO Paul Hodge told Food Navigator-USA.
Laird Superfood will use the funds for product development and acquisition of similar, small health food brands. “Our strategy is to build a brand based around Laird that you may be able to compare to Newman’s Own, Annie’s, and Amy’s, where you have in essence an individual behind the brand that’s truly authentic.” Hodge added. “Within five years, we intend to have products in every aisle of the grocery store.”
