Since July 4th, 2018, a new online shop has been offering sustainably-oriented and fashion-conscious consumers a unique range of exclusive vegan designer clothing. The newly founded Swiss fashion platform Faloa stands for rebellious, sustainable and ethical premium fashion of a special kind, and is therefore a real alternative to the conventional fashion industry.
Faloa is an innovative project by sisters Franziska and Mirijam Walser, who are pursuing the vision of a consistently fair and sustainable (fashion) world. With their new fashion platform, they combine their passion for aesthetics, fashion and innovation with important ethical values such as veganism, sustainability and fairness. Faloa will only offer fashion by designers who produce fairly and sustainably – and without animal materials. The founders want to revolutionize the fashion industry with their alternative products and take a stand against exploitation, greed and waste in the fashion world.
“It should come as no surprise to anyone that the resources of this world are finite and that there is exploitation behind a T-shirt that costs CHF 7.95. But fundamentally changing the fashion world takes pioneers! These are people who question the status quo and are looking for new ways to dress stylishly and ethically. Sustainability becomes a new must-have with courage and creativity. This is what we stand for and Faloa stands for,” explains Mirjam Walser.
Sustainability is a top priority
The company’s distinctive philosophy of sustainability is visible along the entire supply chain of the products they offer. Faloa attaches great importance to working with designers who specialize in the use of high-tech and plant-based biomaterials. The textile cycle is to be sustainably improved through upcycling and zero-waste principles. In order to keep transport routes as short as possible, the unique items are sent directly from the designers’ studios to the customers.
“We therefore know first-hand which new products will be launched in the near future, and our customers will benefit directly from this. Luxurious bags made of apple leather, flowing skirts made of eucalyptus fibres and shoes made of pineapple leather are already in the range,” says Franziska Walser.
On July 4th, 2018, the first exclusive pre-sale on the online platform started with the bag LadY from up-and-coming fashion label L&E London. The unique product is ethically, fairly and sustainably produced and can be pre-ordered online until July 22nd. “Together with L&E London, Faloa is consistently following a zero-waste approach. The LadY is only made to order,” says Mirjam Walser.
The sisters have been active in the vegan movement for quite some time, and have been very successful. In 2015, they founded the v-entrepreneurs Network, a network for vegan entrepreneurs and innovators. Here, they organise regular network meetings at which start-up founders, entrepreneurs and interested parties can exchange and inspire each other.
Further information is available at https://faloa.com/youdecide/