Purple Carrot, the American company specializing in plant-based ready meals, recently received $4 million in additional investment capital from the large US retail group Fresh Del Monte. Fresh Del Monte is now counting on the sustained growth trend of the food supplier industry, which is currently making big waves in the USA.
Purple Carrot was founded in 2014 and has since received approximately $6 million in funding. According to the company, the latest investments will be used to improve the supply chain, create access to more business opportunities and drive expansion into other sectors.
“Securing this strategic investment from Fresh Del Monte is a tremendous endorsement of our business model and an important step for our company,” said Purple Carrot founder and CEO Andy Levitt. “We want to help people consume more plant-based food, because our goal-oriented commitment is to make the planet and the people who live on it healthier.”