Studies & Numbers

Veganism as Key Driver in Restaurant Industry

A new survey, conducted amongst millennials by software company Planday, reveals veganism as one of the key drivers set to shape the restaurant industry. According to the survey, millennial consumers are expecting healthier, plant-based, and sustainable food options in place of fast food.

75% of millennials think that vegan, vegetarian, and environmentally conscious restaurants will be most in demand in the next two years, with 49% predicting vegan restaurants to become most popular. Only 25% think fast food restaurants will be most in demand. Reduction of food waste is the top priority for 47% of the responders and only 11% said sustainability didn’t matter to them.

Vegan restaurant entrepreneur Loui Blake commented: “The results of this survey absolutely reflect what we are starting to see and are responding to with our two vegan restaurants, Erpingham House in Norfolk and soon to open Kalifornia Kitchen in London. [..] We also know how important sustainability is to our customers and how crucial it is that we clearly communicate all the steps we take, from using Vegware plastics to carbon offsetting schemes, to reassure our customers that both we, and they, are dining without costing the earth.”

The other key driver identified by the survey was increasing popularity of food delivery options and more automated dining experiences.



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