To coincide with World Vegan Day, which is tomorrow 1st November, Veganz, the German market leader for vegan foods, has published the world’s first study on veganism in Europe. 24,000 people in 15 different countries were surveyed. What do vegans attach particular importance to in their shopping and eating habits? In which attitudes do they differ significantly from other food groups?
What motivates people to convert to veganism? Animal welfare was ranked first with a 95 percent approval, closely followed by environmental protection and the health aspect. A total of 86 percent of vegans attach great importance to sustainability and environmental protection when buying food – 14 percent less than with non-vegans. This also becomes clear in the choice of shopping locations, where more than three-quarters of the participants who eat a plant-based diet consciously opt for the organic market. With the remaining food groups it is only half.
According to the motto “All the way or no way”, almost 85 percent pursue the vegan lifestyle beyond their diet and opt for conscious consumerism in terms of items such as animal-free cosmetics and clothing.
When it comes to food, vegans rely above all on their own cooking. 46.3 percent prepare their own meals every day and a further 26.2 percent do so at least five times a week. Supporters of other forms of nutrition, on the other hand, are much less likely to go to the stove (38 percent). In addition to taste, vegans are particularly concerned about the health aspect of their food.