Einride has recently announced that it will be partnering with Oatly, the original oat drink company, to bring a sustainable transport solution with all-electric vehicles for the Swedish market. Oatly is a brand known globally for challenging the food industry and the problems it has brought.
The transition will enable Oatly to be delivered with 87% less carbon emissions on its routes. The partnership will commence in Q4 of 2020 in Sweden, making Oatly one of the world’s first companies to electrify transportation on commercial routes.
Oatly is the leading brand in the oat milk segment. Like Hälsa, it is also taking active strides to promote refarming for the dairy industry, these steps go way beyond producing excellent milk alternatives, and demonstrate that these companies are proactively tackling the damage caused by our food industry and its logistics in transportation.
Oatly’s sustainability director Carina Tollmar recently told The Huffington Post: “We’ve now got a new project helping 10 other farms diversify and had 100 farmers expressing an interest in being involved. It was a positive surprise that so many wanted to be involved with an Oatly project. We want to help farmers.”
Last year we spoke to Oatly CEO, Toni Petersson who told us more about Oatly’s purpose: “Today’s food system is broken and as a food company, we have a responsibility to change it for the better. Our marketing hasn’t been focused on selling products, but rather on initiating a bigger debate. It’s clear that today’s meat and dairy norm is unsustainable. We need to be able to talk about that in order to create change.”
Vegconomist has a second interview scheduled with Oatly to find out more about the developments regarding transitioning dairy farmers, stay tuned.
