© Happy Viking

Investments & Finance

Venus Williams-Founded Happy Viking Raises $2M From World’s Top Athletes

Superfood nutrition brand Happy Viking, founded by tennis star Venus Williams, recently announced the completion of a $2 million investment round backed by some of the world’s top athletes. Superfood nutrition brand for athletes Williams, who adopted a plant-based diet herself in 2011 following a health crisis, founded the superfood brand in collaboration with beverage company Dyla Brands to help increase the health and performance of fitness enthusiasts and athletes. The company’s first product was a shake, available in Triple Chocolate and Vanilla Bean flavors. It contains 20 grams of pea and brown rice protein, as well as prebiotic fiber. The company expanded its product range to contain Complete Superfood Meal, a quick meal solution packed with over 60 superfoods and nutrients, available in Vanilla, …

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©alpro

Company News

Alpro Picks Ten Time World Champion Kitesurfer Gisela Pulido as Brand Ambassador

Plant-based drinks brand Alpro has chosen Gisela Pulido, ten-time world champion kitesurfer, as brand ambassador to present its new range of high-protein products. The sportswoman was chosen because she has been following a plant-based diet for 10 years, with the aim of dispelling the myths that plant protein is less effective than animal protein in achieving good sporting performance. In the new campaign, Alpro presents six products to be consumed at different times of the day. This launch includes its first vegetable protein pudding in chocolate and vanilla flavour, one-litre vegetable drinks in chocolate or natural flavour containing 50g of protein, and drinkable to go with 20g of protein in chocolate and caramel coffee flavour. As Maria Rodeja, Senior Brand Manager at Alpro explains, “For …

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just egg cade cunningham

© Eat JUST

Marketing & Media

NBA Player is JUST Egg’s Newest Ambassador as Athletes Continue to Ditch Junk Food Brands

Previously, many athletes were known as ambassadors for fast food chains and soda brands. In the wake of Ronaldo’s famous Coca-Cola shunning stunt which recently caused a stir around the world, NBA player Cade Cunningham has become the latest athlete to promote healthy foods through a partnership with plant-based heavyweight JUST Egg.

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David Verburg Miyoko's Creamery

David Verburg ©Miyoko's Creamery

Society

Miyoko’s Creamery Going for Plant-Based Gold with Olympic Athletes Including Game Changers’ Star

With the Tokyo Olympic Games beginning this week, plant-based cheese producer Miyoko’s Creamery is teaming up with five celebrated and decorated vegan athletes. As part of its Cheese of Champs program, the former Team USA medalists will help promote a healthy, plant-based lifestyle. After recently launching its Cheddar Sticks, the vegan dairy food company founded by activist and chef Miyoko Schinner has announced the Cheese of Champs partnership with five accomplished plant-based champions: David Verburg, track and field gold medalist Rachael Adams, volleyball bronze medalist Heather Mitts, soccer three-time gold medalist Dustin Watten, volleyball bronze medalist Dotsie Bausch, cycling silver medalist In partnering with them, the company says that it aims to awaken and champion the activist inside all of us. One of the athletes, …

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Sedef Köktentürk is the new Managing Partner and COO at Blue Horizon

Sedef Köktentürk is the new Managing Partner and COO at Blue Horizon © Blue Horizon

Company News

Sedef Köktentürk Joins Blue Horizon Corporation as Managing Partner and COO

Swiss-based impact investor Blue Horizon Corporation announces the hiring of Sedef Köktentürk as Managing Partner and COO. She joins the leadership team and heads the Impact division. Köktentürk is a former Olympic windsurfer and previously spent three years as an Executive Director at Goldman Sachs.

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Tia Blanco, courtesy of Vejii

Tia Blanco, courtesy of Vejii

Cosmetics & Bodycare

Vegan Pro Surfer Tia Blanco joins Vejii as Brand Ambassador, Launches Vegan Cosmetics Brand Dear Self Skincare

Vegan pro surfer Tia Blanco, an early-stage brand ambassador for Beyond Meat, has been officially onboarded as official ambassador for online vegan marketplace Vejii. Additionally, Vejii has launched Tia Blanco’s brand of vegan and cruelty-free cosmetic products, Dear Self Skincare on its platform.

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peeroton sports cereals

© Peeroton GmbH

Products & Launches

Peeroton Presents Vegan Muesli Made by Athletes for Athletes

For the first time, the leading Austrian sports nutrition manufacturer Peeroton is offering a vegan muesli. The product has been developed by nutrition experts along with athletes and is specially tailored to athletes’ needs. Balanced formula for support in sport and everyday life In collaboration with nutrition experts and athletes, the leading Austrian sports nutrition manufacturer Peeroton has developed a unique formula. With high-quality soy flakes, amaranth, and the patented PANMOL vitamin complex, the muesli is designed to help athletes prepare for great challenges in sport and everyday life. It is made up of a balanced combination of complex carbohydrates and proteins. Vitamins C, B6, and B12 contribute to proper energy metabolism and the functioning of the immune system. High protein content supported by isomaltulose …

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Lisa Gawthorne JHC Award

Image courtesy of Lisa Gawthorne

Marketing & Media

James Henry Cook Awarded to Bravura Foods Lisa Gawthorne

Lisa Gawthorne
Image courtesy of Lisa Gawthorne

Lisa Gawthorne, co-founder of vegan distribution business Bravura Foods has been awarded the prestigious James Henry Cook Award by the Health Food Institute. This award is given annually to a person or company whose personal or business ideals most closely conform to those that of James Henry Cook who established Britain’s first health food store in 1898.

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Beyond Meat Logo

© Beyond Meat

Marketing & Media

Beyond Meat Recruits US Athletes as Brand Ambassadors

In the face of intense competitive pressure, Beyond Meat is implementing a new marketing campaign featuring prominent US athletes. The aim is to set the company apart from the competition and expand its target group. Well-known basketball players form part of new campaign With this new marketing strategy, Beyond Meat wants to expand the reach of its products and show that its plant-based burgers, sausages and minced meat alternatives are better than their animal-based equivalents. The team of ambassadors will consist primarily of NBA and NFL athletes, with Houston Rockets basketball player Chris Paul playing a central role in the campaign. Further support will come from players such as Deandre Hopkins, Kyrie Irving, Deandre Jordan, and Victor Oladipo. Despite stock market success, growth is not …

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Society

Top Athletes Invest in Beyond Meat

According to Business Wire, 14 current and former top athletes have now invested in Beyond Meat. They are also championing a new campaign called ‘Go Beyond’, which was launched to highlight the positive effects that such athletes have experienced after changing to a plant-based diet.

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The Game Changers

The Game Changers

Marketing & Media

James Cameron Documentary Regards Vegan Athletes

The creators of The Game Changers have announced that they will feature two additional vegan athletes. The documentary, produced by James Cameron and directed by Louis Psihoyos, focuses on the health benefits of a vegan diet. The film is set to follow special elite forces trainer and martial arts champion James Wilks on his quest for the truth behind the world’s most dangerous myth: that meat is necessary for protein, strength and optimal health.”

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