Beyond Meat Classic Bolognese Sauce

©Beyond Meat

Products & Launches

Beyond Meat Launches Beyond Pork Sauces in China Where “Rising Trend” in Plant-Based Continues

Plant-based meat leader Beyond Meat has announced the launch of its first vegan meat sauce collection. Created specifically for the Chinese market, the meat sauce range is launching with two flavors; Classic Bolognese and Savory Black Pepper, both using Beyond Pork.  Ideal for use in a range of dishes, the new plant-based meat sauces are aimed at China’s growing flexitarian market and towards providing a healthier option in the convenience food segment. With around 103 kcal per 100g, Beyond Meat claims each serving of the sauce offers a calorie level equivalent to that of an apple. The US brand is continuing its efforts to become the dominant force in the Chinese market following the development of its Beyond Pork, the company’s first plant-based meat created …

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Beyond Meat Kim Kardashian

©Beyond Meat

Marketing & Media

Kim Kardashian Joins Beyond Meat as New Chief Taste Consultant

Beyond Meat (NASDAQ: BYND) announces it is partnering with media icon and entrepreneur Kim Kardashian in its latest campaign, which features Kardashian as the brand’s new “Chief Taste Consultant.” In the campaign, Kardashian will highlight Beyond’s plant-based portfolio with signature recipes and creative content in the brand’s newsletter. A stock boost Beyond Meat’s stock value reportedly jumped by 8% upon news of her endorsement. With over 300 million Instagram followers, Kardashian is a massive influencer and tastemaker in food, fashion, beauty and more. The superstar chose to work with Beyond because she is a long-time fan of the company’s products and mission. “I believe so much in the mission of Beyond Meat that I’ve stepped in to help with my greatest asset – my taste,” …

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Beyond Meat Pork

©Beyond Meat

Retail & E-Commerce

China: Beyond Meat Launches Plant-Based Lunch Boxes Into 2,300 Lawson Stores 

Plant-based meat leader Beyond Meat continues its expansion in China following a new partnership with Chinese convenience store Lawson. The partnership includes two plant-based lunch boxes which will be rolled out into more than 2,300 Lawson stores across the country today.  One of the new plant-based lunch boxes includes Beyond Pork, the company’s first plant-based meat created specifically for the Chinese market, which Beyond claims has half the amount of fat compared to conventional pork. The other plant-based lunch box features Beyond Beef, with both alt meats produced at the company’s local manufacturing facility.  Launching in Lawson stores in Jiangsu, Zhejiang, Shanghai, and Anhui, the distribution marks the first partnership between Beyond Meat with a convenience store chain in China, with the goal of making …

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PETA McPlant Giveaway

©PETA

Charity & Campaigns

PETA’s “10,000 McPlants in 10 Days” Campaign Boosts Sales for McDonald’s Vegan Burger

Animal rights organization PETA (People for the Ethical Treatment of Animals) recently wrapped up a free public giveaway of McDonald’s McPlant burgers across cities in Texas and California. The promotion was designed to increase visibility and sales for the Beyond Meat-made burger, which is still in a limited testing phase. According to preliminary sales reports, the organization succeeded in its goals: the giveaway led to a much-needed sales boost for the McPlant, which has reportedly seen slower demand since its rollout expanded from eight to 600 Mcdonald’s stores in February.  10,000 burgers in 10 days PETA worked with Mcdonald’s operators to place bulk orders for the McPlants in cities from Dallas, Irving and Fort Worth to Oakland and San Francisco, reports Bloomberg. During the campaign, …

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©Beyond Meat

Food & Beverage

In Huge Expansion, Beyond Meat Chicken Tenders Coming to 8,000 New Retail Locations

Plant-based meat leader Beyond Meat (NASDAQ: BYND) announces the company is bringing its Beyond Chicken Tenders to 8,000 new retail outlets, significantly expanding the product’s distribution across the US.  Starting today, the Beyond tenders are available at select Albertsons, CVS, Sprouts and Whole Foods Market locations nationwide, and are expanding to all Kroger-owned grocery stores throughout April. With its latest growth, the brand says its plant-based meats will be more accessible to more consumers than ever. Award-winning chicken Made from protein-rich faba beans, Beyond Chicken Tenders offer the same crispy breading and juicy flavor as traditional chicken, the brand says. The tenders have 50% less saturated fat than the leading conventional brand of breaded chicken nuggets, with no cholesterol, antibiotics or hormones. The tenders also …

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Rite Aid Beyond Burgers

©Beyond Meat

Food & Beverage

Beyond Meat Burgers and Meatballs Debut at US Rite Aid Stores Nationwide

Beyond Meat announces it is launching the Beyond Burger and Beyond Meatballs at 2,000 Rite Aid stores across the US. The drugstore chain will carry the 2-pack burgers and 12-pack meatballs in its frozen foods aisle.  According to Beyond Meat, the latest retail partnership will strengthen its position as a plant-based protein leader by making its nutritious products available to even more consumers.  Made from peas and brown rice, the Beyond Burger offers 20 grams of protein with 35% less saturated fat than 80/20 conventional ground beef. First introduced to retail in 2020, Beyond Meatballs come pre-rolled and pre-seasoned with a special blend of Italian spices. Compared to a leading brand of animal-based Italian-style meatballs, Beyond Meatballs contain 30% less saturated fat and sodium, and …

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Tim Hortons Impossible Sausage Sandwich

©Tim Hortons

Food & Beverage

Tim Hortons Introduces Impossible Sausage Sandwich (Not Vegan) After Dropping Beyond Meat

Two years after pulling Beyond Meat from all locations, Canada’s largest coffee chain, Tim Hortons, has added plant-based meat back to its menu.  The New Harvest Breakfast Sandwich and Harvest Breakfast Wrap both feature Impossible Sausage patties served with non-vegan eggs and cheese. The chain created the sandwiches, it says, to offer guests a plant-based alternative to meat that doesn’t compromise on flavor and deliciousness.  The new items mark an unexpected reversal for the brand, which infamously removed Beyond Meat’s sausage from all of its breakfast offerings in 2020, following what it says was lackluster demand.  Vegan sausage: A timeline Beyond Meat and Tim Hortons first collaborated on breakfast sausage in May 2019, where initial testing success led to a national rollout in Canada that …

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Beyond Meat PepsiCo First Jerky

©Beyond Meat

Food & Beverage

Beyond Meat and PepsiCo Unveil First Joint Product: Beyond Meat Jerky

Beyond Meat and PepsiCo announce the launch of Beyond Meat Jerky, the first product from the two company’s PLANeT Partnership, LLC joint venture. The plant-based beef jerky will debut in US stores nationwide beginning March 23. Beyond Meat says the jerky is the brand’s first shelf-stable product and will open new distribution channels ranging from grocery stores to gas stations, club stores and pharmacies. Created to offer a healthier, full-flavored and convenient snack experience, the jerky is made from peas and mung beans with ten grams of protein per serving and no cholesterol, soy, gluten or GMO’s. The product is marinated and slow-cooked to offer the same savory experience as traditional beef jerky, according to the brand.  The jerky launches in the following flavors: Original: Slightly …

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Peet's Coffee Spring Menu

©Peet's Coffee

Gastronomy & Food Service

Peet’s Coffee is Launching New Plant-Based Drinks and Sandwiches

American coffee chain Peet’s Coffee announces a new Spring plant-based menu that will officially launch on March 9. Rather than offer a single vegan option, Peet says the new menu is a fully dedicated selection crafted with Beyond Meat, JUST Egg and Violife cheeses, plus several specialty drinks.  The new items include:  Plant-based Mediterranean Flatbread wrap – Crispy lavash bread with warm JUST Egg and Violife vegan smoked provolone cheese, wrapped with pesto, kale, tomatoes and bell peppers.  Everything Plant-Based Sandwich – The return of a fan favorite, now a permanent menu item. Seasoned Beyond Breakfast Sausage, folded JUST Egg, and melted vegan cheddar on a toasted bagel. Three made-to-order plant-based beverages, including the Hazelnut Oat Latte, Vanilla Almond Latte (available hot or iced) and …

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Goiko vegan burger beyond meat

©Goiko

Gastronomy & Food Service

Spain: Goiko Goes Vegan with Three New Plant-Based Burgers 

Edit 7th March: these burgers can be made vegan if ordered without mayonnaise. Goiko, one of Spain’s largest burger chains, has launched three new vegan burger options on its menus featuring Beyond Meat and Violife. Goiko’s new plant-based menu offerings also include a new starter and a salad, as alt meat continues to grow in popularity across the country.  As well as two restaurants in Paris, France, Goiko has over 80 locations across Spain, making it one of the country’s most popular premium burger restaurants which has until now been almost exclusively focused on animal products. The new vegan creations include the Edamami – a veggie burger made with edamame, broccoli, couscous and rice, the Pollotariana – a plant-based chicken burger with roasted peppers, and …

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IMPOSSIBLE_PATTIES

©Impossible Foods

Company News

Kroger and Impossible Foods Partner to Create Co-Branded Meat Products

Kroger, America’s largest grocery store chain, announced on Friday the company will partner with Impossible Foods to create meat alternatives for Kroger’s private label, reports CNBC.  Kroger revealed the big news during an investor meeting; a representative for Impossible Foods confirmed the collaboration but declined further comment. Though details are still limited, a co-branding partnership between the two companies could have huge implications for making Impossible’s products more accessible and affordable.  Impact on Beyond Meat? The news rattled Beyond Meat’s stock, with shares falling more than 7% in afternoon trading. The event is the latest in a series of financial troubles for the company, which has lost 68% of its stock value over the past year due to increased competition and a slowdown in retail …

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Panda Express Beyond Beef Mapo Tofu Trial

©Panda Express

Food & Beverage

Panda Express Expands Beyond Meat Partnership, Will Trial New Beef Dishes

Chinese-American fast food chain Panda Express announces the brand will trial two new Beyond Meat dishes from now until February 23.  Available exclusively at the Panda Express Innovation Kitchen in Pasadena, CA, this marks the second menu collaboration between the two companies. Last year, Panda tested Beyond the Original Orange Chicken, a plant-based take on the company’s famous Orange Chicken entree item. The limited-time run became one of the company’s most successful regional launches ever, with the product experiencing sell-out demand in California and New York. For the latest trial, Panda will offer plant-based Beyond Meat in dishes usually made with minced beef or pork: Mapo Tofu with Beyond Beef  – Panda’s second tofu dish, made with small bits of firm tofu and Beyond Beef, …

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PLNT Burger 10th Location New York City

©PLNT Burger

Gastronomy & Food Service

PLNT Burger Continues Expansion, Opens 10th Restaurant in New York City

PLNT Burger announces the plant-based chain has expanded to New York City for the first time with a new location in Union Square, with more restaurants in the NY tri-state region planned.  Co-founded by Top Chef luminary Spike Mendelsohn, PLNT Burger is a fast-casual concept specializing in gourmet burgers, fries and shakes. The chain opened its first location inside a Maryland Whole Foods Market in 2019 before quickly growing throughout Washington, D.C. and Pennsylvania.   Chef-crafted Beyond Burgers PLNT Burger offers diners a vibrant, colorful take on plant-based eating, serving a variety of indulgent Beyond Meat burgers and specialty sides. Popular menu items include the staple PLNT Burger (Beyond Meat patty, tomato, lettuce, pickles, caramelized onion and PLNT sauce), the Crispy Chik ‘N Sandwich (Spiced and …

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McDonald's Beyond Meat McPlant Burger Expands 600 Locations

©McDonald's

Food & Beverage

McDonald’s Expands Beyond Meat McPlant Burger to 600 US Locations

McDonald’s announces the fast food chain is expanding a trial of the McPlant burger to hundreds of new locations in Texas and California.  Beginning February 14, the McPlant burger will be available for a limited time on McDonald’s menus in the San Francisco Bay and Dallas-Ft. Worth areas. The burgers can be made vegan by ordering without mayonnaise or cheese. According to a website post, McDonald’s says the larger trial will help the burger chain gain further insight into customer demand for the item.  Remaking an iconic burger The McPlant burger was created by Beyond Meat exclusively for McDonald’s and is made from a blend of peas, rice and potatoes. Intended to offer the same taste and texture as “an iconic McDonald’s burger”, the McPlant …

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©NXTLVLPZA

Products & Launches

NXT LVL PZA Partners With Biggest Names in Vegan Meat For “Secretly Vegan” Pizzas

Brand new London pizzeria NXT LVL PZA is partnering with some of the biggest names in plant-based meat including Heura, Meatless Farm, Beyond Meat, and THIS, to create pizzas that are “secretly vegan” in order to encourage omnivores to switch to a plant-based diet and take pizza to the NXT LVL. Market first The company’s unique branding is based around gaming culture, and it has been confirmed that NXT LVL is the first and only outlet in the UK at present to use Pleese Cheese – New York’s game-changing pizza cheese created without dairy, soy, seeds, or gluten. The new venture sets out this week at its first delivery-only location in London with aptly named products such as: The Pac Mac – with Beyond Meat …

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