The Chinese Plant-Based Meat Industry is “Faltering”, Claims Publication. Is This Really the Case?
Earlier this week, Sixth Tone, a digital platform covering Chinese current affairs, claimed that plant-based brands both domestic and imported are struggling in China, in a now-familiar rhetoric that is being churned out globally making vegan products as well as veganism itself an easy target. “Once the darlings of both foreign and domestic investors, Chinese plant-based startups are folding amid a downturn for the industry globally,” the platform denounces, citing Chinese brands Hey Maet and Zhenmeat which were amongst those swept up in the post-Beyond IPO hype around 2019. The bigger picture Is alt protein actually faltering in the second most populous country in the world? Just in the past few months, we have seen news emerging regarding China’s first alt dairy products made with …
