How Patent Protection Can Secure the Future of Alt Meat
Gavin Dundas, Senior Associate at Reddie & Grose LLP – a European firm of patent, trademark and design attorneys– says that as meat substitutes continue to move into the mainstream and investment in these products increases, protecting market position and investments is going to become even more critical in the future. The market opportunity for meat alternatives, both plant-based and cell-based, is huge and growing. According to Statista, the UK market for such products is the largest in Europe and valued at over €500 million and globally it is estimated the market will be worth roughly $16.7 billion by 2026. Protecting market position and investments is going to become even more critical in the future. Plant-Based meat Companies like Beyond Meat and Impossible Foods are …