Waitrose vegan

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Studies & Numbers

UK: Price of Vegan Products Rising Faster Than Average, Says Evening Standard

An analysis by The Evening Standard has found that the cost of meat, dairy, and egg alternatives rose by an average of 18% over the past year, while the average increase across all categories was 14.6%. The newspaper looked at the price of vegan products from supermarkets Tesco, Asda, and Iceland. It found that meat alternatives had gone up by 23% on average, and plant-based cheeses by 28%. Milk alternatives were up 25%, while vegan pizza rose the most at 42%. The Standard noted that certain brands had seen particularly large increases, with Asda’s own-label soymilk up 35% and a three-pack of Magnum Vegan Almond ice lollies rising by 40%. With inflation on the increase internationally, research has found declining sales across many plant-based categories, …

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Beyond Chicken Tenders

Beyond Chicken Tenders ©Beyond Meat

Studies & Numbers

Higher Cost of Plant-Based Products is Impacting Sales in USA

Research by Brightfield Group has found that the higher cost of plant-based foods relative to their animal-based counterparts could be hurting sales in the US. As the cost of living rises, the group’s figures suggest that sales of many plant-based products — including creamer, fish alternatives, sausages, and yogurt — are on the decline (according to the report). Many consumers who describe themselves as “plant-forward” have shifted back towards chicken and red meat. On the flipside, however, sales of some plant-based products, such as bacon and ready meals, are still rising. The importance of price parity Despite increasing their consumption of animal products, plant-forward consumers still report believing that plant-based foods are healthier and better for the environment. The biggest decline in plant-based purchases is …

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