“We’ll never be this young again!” is something older ladies like to exclaim over a liqueur. But cream liqueurs are not a dusty niche product. That has become especially apparent with the introduction of Baileys Almande – a cream liqueur that appeals to the rather younger target group of healthy and vegan consumers. In an interview with the PR department of Diageo Germany, we learned more about the (vegan) developments in the company.
Cremaura Offers “Delightful and Guilt-Free” Vegan Tequila Liqueurs
Cremaura Tequila is a new UK brand offering plant-based tequila cream liqueurs. The products are also gluten-free, with the aim of being inclusive for everyone. The liqueurs are available in four flavours — rose, orange, café, and chocolate — with more additions reportedly coming soon. The beverages feature sustainable packaging, including recycled glass bottles, sugar cane heat seals, and recyclable cardboard. Cremaura recently announced a partnership with leading West Midlands drinks wholesaler Swallow Wholesale Drinks Solutions, and has reported growing interest from other wholesalers. For Valentine’s Day, the company partnered with Bolicious Vegan Chocolates to offer a range of chocolate liqueurs in the flavours hazelnut, tiramisu, orange, and dark rose gianduja. Despite being a relatively new brand, Cremaura is already available at various bar groups, …