Not getting enough sleep makes people not only moody and feel stressed but causes also many lives due to accidents caused by a lack of sleep. Furthermore, little (not relaxing) sleep is related to many of our socially illnesses like burnout. These problems could be solved by an innovative drink from an US-company called “Som Sleep”. We interviewed co-founder Rob Bent about his new drink and the developments in the global beverage market.
Energy Drink 28 BLACK Expands Vegan Range with Hemp Variety
From December, a new flavour will be added to the range of energy drinks offered by the company 28 BLACK. It will be made with hemp, currently a trending ingredient. With the product, known as 28 BLACK Hemp, the company is responding to consumer demand for new taste experiences. The energy drink owes its slightly bitter taste to a hemp infusion that is free of THC and CBD and has no psychoactive effect. “Energy drinks are still in vogue, as is hemp – so what could be more natural than combining both?” says Felin-Joy Sade, Marketing Director at 28 BLACK. “With 28 BLACK hemp, we are increasingly targeting consumers between the ages of 18 and 35. We see great potential here. In the next three …