Faunalytics is a unique NGO that helps people to help animals by providing essential research and resources to organisations, with the wonderful tagline, “Animals Need You. You Need Data.” Faunalitycs seeks to save animals using research and data to empower vegan businesses and advocates.
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New study: “Clean Meat is the Future of the Meat Industry”
Clean meat is a seriously interesting topic which has generated massive amounts of publicity and debate in recent months, with biotech startups and cultured meat manufacturers such as Beyond Meat and Impossible Foods creating mass interest and global coverage with their brands of “bleeding” burgers. Faunalytics, a nonprofit research organization, recently conducted a study with the support of researchers from the University of Bath and the Good Food Institute, amongst others, called Messages to Overcome Naturalness Concerns in Clean Meat Acceptance: Primary Findings. Here we have the first interview with one of the research team regarding these enlightening insights.