A report by Asymmetrics Research has predicted rapid growth for the alt-protein market in China. The growth will be driven by flexitarianism, which is on the rise in the country due to concerns about health, safety, and sustainability.
Why it’s Imperative for Meat-Free Products in Canada to Target Meat-Eaters
A recent survey conducted by food services management company Sodexo Canada finds that while a huge proportion (74%) of Canadians are unwilling to completely give up meat — significantly higher than the global average of 42% — followed by 67% for fish and 54% for dairy, almost half (46%) are interested in reducing animal proteins for plant proteins and 46% are willing to reduce their intake of dairy products. Ultimately, this data as well as the further data below evidences that Canadian consumers refuse to quit animal products but do have a desire to replace some meat and dairy with animal-free alternatives. Producers and marketers should therefore strive to make this easy for the consumer and target the flexitarian group with inclusive language and marketing. …