Heura, the largest plant-based food company in Spain, has tripled its turnover by closing a deal with Alcampo. The first foray of products will include Original 100% vegetable chicken bites, Mediterraneans and strips. Alcampo is […]
Heura, Europe’s fastest-growing plant-based meat brand, announces it has tripled its turnover in the past year, finishing 2020 with a turnover of €8m, up from €2.5m in 2019. The Spanish plant meat producer states that […]
Marc Coloma, Co-founder of Heura, cuts an unassuming figure as he walks, smiling, into the restaurant. He stays smiling the entire time and is overall super approachable and laid back. Marc is not a CEO, […]
The magazine Emprendedores de España has awarded the 2020 Entrepreneur of the Year Award to Heura Foods, the Spanish vegan meat producer and the fastest-growing plant-based meat brand in Europe.
Spanish “food activists” Heura have launched a huge billboard ad campaign highlighting the pollution caused by the livestock industry, and reports that it has received a number of threatening calls. One meat industry publication has […]
Europe’s fastest-growing plant meat brand today announces a new burger set to be the healthiest on the market, containing an innovative fat analogue that transforms extra virgin olive oil into a solid fat. Heura Burger […]
Spanish plant-based meat brand Heura, one of the top two most popular plant-based meat brands in Europe, has this week launched in the UK where consumers can now purchase the brand’s popular 100% vegetable original […]
Barcelona-based plant meat producer Heura, the fastest growing startup in Europe, replaced the plastic of its frozen products in January 2019 and now presents its new tray made of 100% recycled cardboard, reducing 80% of […]
The Iberian Peninsula is known for its bullfighting customs and its famous Iberian ham. However, in recent years there has been a change in the mentality of a significant percentage of Spain’s citizens. Concerns about […]
As was recently announced, vegconomist will be launching our Spanish language platform to provide reliable information on the vegan economy to the more than 570 million Spanish speakers around the world. From Spain to Chile, […]
Burger King is causing controversy in its latest ad campaign which says it is reducing its carbon emissions by 33% by feeding its livestock lemongrass, claiming that this causes the cattle to produce less methane […]
Spanish ready meal brand Carretilla has announced it is expanding its range with the addition of a plant-based ready meal. The new meal has been developed in collaboration with the Mediterranean plant-based meat company Heura.
Spanish consumers are becoming increasingly open to vegetable protein, and Spanish supermarkets in turn are sitting up and listening to customer demand. New product launches from both vegan and conventional producers since the beginning of […]
Breaking news: New Crop Capital has invested in Foods for Tomorrow, producer of plantbased chicken Heura as well as other products including the Heura Burger. The Barcelona startup recently announced to vegconomist that it is […]
Barcelona startup Foods For Tomorrow, producer of plantbased chicken Heura, announces its entry to Chile in June as the first step into the Latin American market, as it celebrates its third anniversary as the fastest […]