January 24, 2021
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HomeHeura

Heura

Heura billboard in Madrid Photo Credit Heura Foods
Companies & Portraits

Heura Says “2021 is Going to Be the Year of Consolidation in Spain”

January 22, 2021

Heura, the largest plant-based food company in Spain, has tripled its turnover by closing a deal with Alcampo. The first foray of products will include Original 100% vegetable chicken bites, Mediterraneans and strips. Alcampo is […]

Heura Burger 2.0
Companies & Portraits

Heura Triples Turnover as it Continues Plans For Global Domination

January 19, 2021

Heura, Europe’s fastest-growing plant-based meat brand, announces it has tripled its turnover in the past year, finishing 2020 with a turnover of €8m, up from €2.5m in 2019. The Spanish plant meat producer states that […]

Companies & Portraits

This is Meat 2.0 – A System to Revolutionise the Whole Food Industry

December 1, 2020

Marc Coloma, Co-founder of Heura, cuts an unassuming figure as he walks, smiling, into the restaurant. He stays smiling the entire time and is overall super approachable and laid back. Marc is not a CEO, […]

Marc Coloma Heura at Revista Emprendedores
Companies & Portraits

Heura Foods Wins Entrepreneur of the Year Award 2020

November 29, 2020

The magazine Emprendedores de España has awarded the 2020 Entrepreneur of the Year Award to Heura Foods, the Spanish vegan meat producer and the fastest-growing plant-based meat brand in Europe.

Nude woman holding big part of raw meat
Marketing & Media

Meat Industry Uses Sex to Encourage Red Meat Consumption, Heura Fights Back

November 13, 2020

Spanish “food activists” Heura have launched a huge billboard ad campaign highlighting the pollution caused by the livestock industry, and reports that it has received a number of threatening calls. One meat industry publication has […]

Marc Coloma, Heura CEO and Founder; and Lorena Salcedo, NPD Manager at Heura
Hot Off The Vegan Press

Heura Announces it Has Developed the World’s Healthiest Burger

October 22, 2020

Europe’s fastest-growing plant meat brand today announces a new burger set to be the healthiest on the market, containing an innovative fat analogue that transforms extra virgin olive oil into a solid fat. Heura Burger […]

Marc Coloma and Bernat Añaños
Products & Launches

Spain’s Fastest-Growing Plant-Based Meat Heura Launches in UK

October 6, 2020

Spanish plant-based meat brand Heura, one of the top two most popular plant-based meat brands in Europe, has this week launched in the UK where consumers can now purchase the brand’s popular 100% vegetable original […]

Bocados.Especiados - Foods for tomorrow
Environment

Spanish Plant Meat Brand Heura to Reduce 12.85 Tons of Plastic Every Year

September 17, 2020

Barcelona-based plant meat producer Heura, the fastest growing startup in Europe, replaced the plastic of its frozen products in January 2019 and now presents its new tray made of 100% recycled cardboard, reducing 80% of […]

Market & Trends

Four Spanish Cities Considered Among the Best in Europe for Vegans

September 16, 2020

The Iberian Peninsula is known for its bullfighting customs and its famous Iberian ham. However, in recent years there has been a change in the mentality of a significant percentage of Spain’s citizens. Concerns about […]

Foods For Tomorrow
Market & Trends

The Top 5 Vegan Companies in Spanish Speaking Countries

August 20, 2020

As was recently announced, vegconomist will be launching our Spanish language platform to provide reliable information on the vegan economy to the more than 570 million Spanish speakers around the world. From Spain to Chile, […]

Burger King
Food & Beverage

Burger King’s Greenwashing TV Ad: Plant-Based Leader Speaks Out

July 21, 2020

Burger King is causing controversy in its latest ad campaign which says it is reducing its carbon emissions by 33% by feeding its livestock lemongrass, claiming that this causes the cattle to produce less methane […]

Spanish ready meal brand Carretilla has launched a vegan ready meal in collaboration with Heura.
Products & Launches

Carretilla Launches Plant-Based Ready Meal in Collaboration with Heura

July 6, 2020

Spanish ready meal brand Carretilla has announced it is expanding its range with the addition of a plant-based ready meal. The new meal has been developed in collaboration with the Mediterranean plant-based meat company Heura.

Lidl Next Level Spain
Hot Off The Vegan Press

Pandemic Increases Number of Spanish Supermarkets Stocking Vegan Meat

May 11, 2020

Spanish consumers are becoming increasingly open to vegetable protein, and Spanish supermarkets in turn are sitting up and listening to customer demand. New product launches from both vegan and conventional producers since the beginning of […]

Foods For Tomorrow
Companies & Portraits

New Crop Capital Leads Convertible Note Round in Heura – the Fastest Growing Vegan Meat Startup in Europe

May 5, 2020

Breaking news: New Crop Capital has invested in Foods for Tomorrow, producer of plantbased chicken Heura as well as other products including the Heura Burger. The Barcelona startup recently announced to vegconomist that it is […]

Bocados.Especiados - Foods for tomorrow
Companies & Portraits

Heura Announces 450% Growth in 2020 & is Fastest Growing Startup in Europe

April 23, 2020

Barcelona startup Foods For Tomorrow, producer of plantbased chicken Heura, announces its entry to Chile in June as the first step into the Latin American market, as it celebrates its third anniversary as the fastest […]

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The vegconomist-newsletter:
information for decision-makers

Subscribe for the vegconomist-newsletter and regularly receive the most important news from the vegan business world.

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The vegconomist-newsletter
information for decision-makers

Subscribe for the vegconomist-newsletter and regularly receive the most important news from the vegan business world.

  • Interviews
  • Market reports & trends
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  • Products & Launches
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