Op Ed: Yoshikazu Azuma, CEO of 2foods, On Japan’s Evolving Vegan Market
Yoshikazu Azuma, CEO of Tokyo’s 2foods, is soon to expand Japan’s number one, 100% plant-based fast-casual and CPG brand to the US, bringing its award-winning products including ramen, Japanese curry, gateau, cheesecakes, and doughnuts, to American consumers through newly established arm 2foods US. “We believe that plant-based food has enormous potential in Japan,” says the serial entrepreneur. The ongoing evolution of plant-based in Japan By Yoshikazu Azuma The plant-based food industry has been growing at an unprecedented pace in recent years, with Europe and the United States leading the way. However, Japan is still in its early stages of development in the plant-based market, and there is much potential for growth and expansion. Despite an increase in the number of restaurants serving plant-based foods and …
