Established legacy food companies like Kraft Heinz Co, Tyson Foods, Inc., and Kroger Co, are increasingly expanding their plant-based offerings to join purpose-built plant-based food companies like Beyond Meat Inc and Else Nutrition in the […]
American supermarket chain Kroger has added 50 new vegan products to its range. The new products, which include yogurts, cheeses, and cookies, are part of the chain’s plant-based “Simple Truth” line.
Kroger, the largest grocery retailer in America, recently participated in a trial with PBFA to determine the effects of plant-based meat sales when placed next to animal meat. The results from Feburary showed a 23% […]
Following our in-depth look into a protein aisle to encompass both meat and plant protein together in the supermarket; the PBFA has stated following an intensive trial that “it is important for retailers to place […]
Impossible Foods is accelerating its retail expansion this week with the rollout of its flagship product at more than 1,700 grocery stores nationwide owned by The Kroger Co. The Impossible Burger rollout represents an 18-fold […]
Frozen food manufacturer Farm Rich, a subsidiary of Rich’s which is number 116 on Forbes list of America’s Largest Private Companies, launches Garden Inspirations™ line of plant-based appetizers, snacks and meal solutions made with plant-based […]
The Kroger Co. announced today the launch of Emerge™: Plant Based Fresh Meats as an extension of its Simple Truth line, which will reportedly introduce an additional 50 plant-based foods this year. The new Emerge […]
The Kroger Co. announced a rebranding campaign last week. As part of the campaign the supermarket has said it will roll out an additional 58 plant-based items under the Simple Truth label next year, according […]
North America’s largest grocery chain, Kroger, announces a partnership with Apeel Sciences, a 2019 CNBC Disruptor 50 and Fast Company Most Innovative Company, to distribute Apeel’s longer-lasting avocados in over 1,100 Kroger stores in the […]
Kroger is running a trial in collaboration with the Plant Based Foods Association, to see how consumers will respond to the inclusion of a plantbased meat section in the meat aisle. The trial will take […]
The Kroger Co. has announced a new collection as part of its Simple Truth line, called Simple Truth Plant Based. The announcement was made today by Gil Phipps, Kroger’s vice president of Our Brands, at […]
As reported by USA Today, JUST egg, the egg alternative made from mung beans, will be launched this month in 2,100 Kroger-owned stores nationwide. The stores include Kroger, Ralphs, Fred Meyer, QFC, Fry’s, and others.
No Evil Foods, makers of artisan plant meat, announces new a distribution deal with Kroger, the USA´s largest supermarket chain by revenue. No Evil Foods is slated to line the shelves of 1000 Kroger locations […]
Don Lee Farms is announcing the introduction of its trailblazing Organic Plant-Based Burger in nearly 2,000 Kroger® markets. The burgers will be sold in the meat section at Kroger®, Ralphs®, Dillons®, King Soopers®, Fry’s®, QFC® […]
Supermarket giant Kroger has announced its top food trend predictions for 2019, curated by a team of new product developers, chefs and innovators, focusing on flexible eating styles. The top predictions list includes plant-based diets […]