Meat has long been considered a symbol of masculinity. Tanja Paulitz, sociology professor at TU Darmstadt (Germany), and her research assistant Martin Winter, recently investigated the link between gender and diet in the age of the “veggie boom”. As part of the “Dietary Cultures and Gender” project funded by the Hessian Ministry of Science, the research team analysed vegan cookbooks, carried out field studies at trade fairs in the areas of food, butchery, livestock rearing and agricultural technology, and conducted interviews with NGOs and experts in the nutritional sciences.
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Market Report: Vegan Energy Balls on Growth Course in the USA
“Find Market Research” is forecasting significant growth for the energy ball market. Energy balls are spherical, high-protein snacks with a high vitamin content. The nutritious balls are currently very popular in the USA, not least thanks to their vegan ingredients, which suggest performance-related and above all health benefits for the consumer. The growth trend of the performance-enhancing snacks correlates with an increasing demand for vegan foods, especially from the health-oriented Millennial generation. The vegan balls, made of nuts, grains and fruits, are ideal as a healthy vegan snack in between meals – not just for performance-oriented athletes, but also for anyone who wants to live a vegan lifestyle with all its health benefits.