Following our in-depth look into a protein aisle to encompass both meat and plant protein together in the supermarket; the PBFA has stated following an intensive trial that “it is important for retailers to place […]
Stocking Plant Meat Next to Animal Meat: Good Thing / Bad Thing? Is the “Protein Aisle” a Reality of the Near Future?
Plant meat producers and retailers are increasingly taking the decision to stock meat alternatives alongside animal meat, whether in the frozen section or with fresh produce. There are clearly several benefits to this but the […]
Kroger is running a trial in collaboration with the Plant Based Foods Association, to see how consumers will respond to the inclusion of a plantbased meat section in the meat aisle. The trial will take […]