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Market & Trends

Spain: Trend Towards Veganism Influences the Organic Market

For some time now, so-called millennials have distinguished themselves from other segments of the population with their healthy, sustainable and/or vegan lifestyles. The fact that this global and intercultural development is also having an impact on countries such as Spain, is proven by the interesting results of a study conducted by IRi Market Research in 2016 entitled “Consumo Eco y Bio 2017”. According to this study, a good third of Spain’s organic customers are younger than 35 years of age. The study primarily focused on organic products and the developing market in this segment. Amongst other things, the report shows that consumers who mainly buy organic have very similar motives for their consumption preferences as those who buy vegan. The increasing trend towards meat and …

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Products & Launches

South Africa: Ord de Rac Organic Winery Produces Vegan Wines

The number of vegans worldwide has been growing steadily for several years – a trend that can also be clearly observed in South Africa. The South African Society estimates that the number of vegans in the country is set to double every two years. In order to meet increasing demand from vegans, the former organic farm “Ord de Rac” in Swartland now offers vegan wines.

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