Moving Mountains

Moving Mountains No Chicken Burger and Nuggets

© Moving Mountains
Products & Launches

Moving Mountains Launches No Chicken Burger and Nuggets for Food Service

UK food tech company Moving Mountains has announced the launch of its latest products — the No Chicken Burger and Nuggets — for food service. According to founder and CEO Simeon Van der Molen, the burger “tastes so much like chicken that it’ll blow your mind”, while the nuggets are “a deliciously dippable treat”. Both products are said to be tender, crunchy, and high in protein. The plant-based burger and nuggets are now available for foodservice outlets in the UK and the EU. Expanding product range Moving Mountains offers a wide and expanding range of alt meat products. The best known is the company’s flagship “bleeding” burger, which has a history of outselling conventional beef burgers. Moving Mountains also produces plant-based pork, fish fingers, fish …

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Moving Mountains gives away 1000 free burgers

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Marketing & Media

Moving Mountains Gives Away 1000 Free Burgers to Celebrate “Radical Rebrand”

UK alt-meat brand Moving Mountains has announced a “radical rebrand” with a new logo, packaging, and website. To celebrate the rebrand, the company will today be giving away 1000 free burgers at its food truck, based at Queen’s Walk Southbank in London. The burgers will be available between 11am and 8pm. Additionally, the rebrand will be marked by several marketing and influencer campaigns, along with an update to the signature flag displayed on Moving Mountains dishes at restaurants. This will be rolled out across the company’s 10,000 hospitality partners, which include Bills, Hard Rock Café, and Cote Brasserie. Retail products will also be rebranded, with the company hoping to “shake up its shelf presence” and stand out more in the freezer section with its new …

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the_award-winning_diggity_dog

© Shepherd's Neame
Food Service

UK’s Oldest Brewery Launches “Diggity Dog” Vegan Hotdog, Receives MIDAS Innovation Award

The UK’s oldest brewery Shepherd Neame recently launched a vegan hotdog called the Diggity Dog. The menu item which has “proved incredibly popular” according to the brewery, has just received an award for Best New Menu Item at the Menu Innovation and Development (MIDAS) Awards. Made with Moving Mountains‘ soy and pea-based vegan sausages, the hotdog comes topped with crispy onions, sauerkraut, tandoori ketchup, pickled vegetables, and mustard. It joins a range of other vegan menu options offered by Shepherd Neame, including an Oumph! burger. Head Development Chef Simon Howlett travelled to the Amba Hotel in London to accept the MIDAS award on behalf of Shepherd Neame. “We are delighted to receive national recognition for our Diggity Dog. Since its launch, it has proved incredibly …

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MM Unity Diner Xmas brunch

©Unity Diner
Gastronomy & Food Service

Unity Diner Launches Festive Vegan Menu With Moving Mountains

Unity Diner, co-founded by well-known vegan activist Ed Winters AKA Earthling Ed, has partnered with Moving Mountains for a vegan Christmas menu. To celebrate, Unity Diner — London’s biggest vegan restaurant — is offering a “No Pigs In Duvets” bottomless prosecco brunch. Interesting to note is that in October 2019 Unity Diner took over a Spitalfields location which was previously a rib restaurant, enthusing on social media at the time about “taking over a space that was once a hub for animal exploitation” with a fully vegan enterprise which also includes a full-service, 100% vegan cocktail bar. The menu, available from 1st – 23rd December, offers: Moving Mountains’® Christmas Burger, filled with stuffing and Brussels sprouts, served with cranberry sauce and rosemary aioli, in a …

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Interviews

Moving Mountains: “We Expect to See a Burgeoning Trend of Even the Most Committed Carnivores Replacing Meat With a Plant-Based Substitute.”

Simeon Van der Molen is the founder of Moving Mountains, which launched in 2018 its signature “bleeding” burger which, as we reported last month, is now outselling beef burgers through UK wholesaler Brakes. This week Moving Mountains announced its debut into 14 establishments in the metropolitan area of Hong Kong.

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Moving Mountains

©Moving Mountains
Products & Launches

Moving Mountains Products Now Available on Ocado, its “Bleeding” Burger is Outselling all Beef Burgers through Brakes

The brand, which launched as a response to Beyond Meat with the UK’s first “bleeding” burger, has launched for home delivery through Ocado. The burger was previously only available to foodservice, with UK’s biggest food distributor Brakes revealing that it is their bestselling burger, outselling all their beef and vegetarian offerings.

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Animal Rebellion

©Animal Rebellion
Society

London’s Smithfield Market to Offer Plantbased Meat For First Time in 800 Years Following Animal Rebellion Protests

Moving Mountains, creators of plant meats which look, smell and taste like meat, will be the first brand to supply Smithfield Market with plant-based meat in its entire 800 year history. The news comes weeks after the meat market was occupied by Animal  Rebellion protesters calling for a conversion of the site into a fruit and vegetable market.

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