In August, Lunch Vegaz received 2.5 million euros from the investors Blue Horizon Ventures and GENIUS, for the expansion of its portfolio, the expansion of its production facility and the establishment of innovative, sustainably recycled packaging. Now the company announces a rebrand, as Lunch Vegaz becomes Planet V.
Plant-Based vs Organic: What Matters to Consumers?
According to data by The NPD Group, flexitarians account for up to 90% of sales of plant-based alternatives. For brands and retailers seeking mainstream success for their plant-based products, this is the demographic to target. But when it comes to using organic ingredients, the question is: do flexitarians care? ProVeg International have recently published an article exploring this very question, outlining the pros and cons of organic certification for plant-based products and highlighting examples of different brands’ approaches. Let’s take a quick look at some of the top reasons why your company might want to consider making your plant-based products organic. Reasons to make your plant-based product organic 1. Health benefits Organic connoisseurs aren’t the only health-seekers on the food scene. Health is a top …