Supermarket retailers own-label brands are fierce competition in the plant-based industry – “Plant-based brands must use innovation and marketing to combat retail own-label offensive”, says GlobalData in a recent report.
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Waitrose Responds to Rise of Vegans with New Own-Brand Range
UK supermarket Waitrose & Partners has reported that sales of vegan and vegetarian products are up 71% compared to last year. To celebrate this growing trend, they are expanding their plant-based offerings with an exclusive own label range of 30 vegan and vegetarian products.