Beyond Meat announces it has secured a new three-year contract with Roquette, significantly increasing the supply of pea protein as Beyond Meat strive to become the world leader in meat-free alternatives.
rise of pea protein
Rampant Investments in Pea Protein Supplementing Growth of Pea Fiber Market
The recent past has seen a surge in interest in pea protein, following the international success of the Beyond Burger and its counterparts which are using pea protein for the new wave of plantbased meats. This, in turn, creates a highly conducive environment for growth of the associated pea fiber market.
Corporate Takeover of Plant Protein is One of the Biggest F & B Trends in 2019
A consumer insights report from CB Insights reflects the growing trend in 2019 of corporates beginning to transition to plant protein. In addition, there is an increasing trend for companies now preferring to use the term “protein” in general to encompass both meat and plantbased products, with some companies such as Tyson attempting to essentially rebrand themselves as protein manufacturers instead of meat companies.