Cathedral City Plant Based Expands to More Major Retailers as Vegan Cheese Sales Soar
In September of last year, the UK’s top-selling cheddar brand Cathedral City (owned by Saputo Dairy) launched a plant-based version of its cheese. After making its debut at Tesco, the cheese has now launched at Sainsbury’s and Asda, and is also set to roll out at Morrisons, Ocado, and Amazon Fresh by the end of the month. The cheddar alternative is available in block, grated, and sliced versions. Cathedral City has also begun a marketing campaign to promote its plant-based cheese during Veganuary. The brand says sales have been very strong since the product’s launch in September. Rapid market growth The expansion comes as a market report predicts a CAGR of 15.1% for the plant-based cheese market over the next decade. Globally, the market is …