UK Healthy Snacking Leader Kallø Enters Cripbread Market with New Veggie Thins Innovation
Kallø, the UK’s leading jumbo rice cake brand, owned by Ecotone UK, is building on the success of its £25M1 snacking portfolio which includes its much-loved Veggie Cakes made from lentils and peas, with the launch of its first plant-based and gluten-free cracker, Kallø Veggie Thins. Entering the UK’s crispbread and crackers category, which according to Kallø is booming with a market value of £334M4, the new Kallø Veggie Thins are crunchy snacking flatbreads, made with chickpeas, baked not fried, and contain no artificial colours, flavours, or preservatives. The product debuts in three flavours: Kallø Veggie Thins Rosemary & Sea Salt; Kallø Veggie Thins Mixed Seeds; and Kallø Veggie Thins Beetroot & Mixed Seed. Younger consumers pay more for healthy innovations The crispbreads target the …
